Thursday, January 10, 2013

An afterthought to the previous post

I would suggest that the key to an intuitive level of understanding of the Design Thinking process - for any process - is some form of theoretical and practical understanding of it. This must then be followed by a deep immersion into the whole process, especially making lots and lots of mistakes. Key aspects must be faced repeatedly, communicating with internal and external players, gaining trust and empathy of the community, evaluating prototypes by understanding what it means to test them - they must all be faced fearlessly.

We have to understand that the answers do not come from the community. The answers are born in the logic and intuitive processes of experienced and aware brains, once the brain has been trained to look out for key data, and trained to see these data in the Design Thinking way. 

That is just another way to say looking at data in a manner that allows that innovation the opportunity to be born.

The killer of the emergence of innovation is to approach the process with a view for profits, a fear of being wrong or embarrassed and perhaps most of all, to think that it is a linear process with an answer at the end. Use Design Thinking with no hidden agendas, and don't be exclusive - two things that are difficult to avoid in this brave, cruel new world.

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